Marketing leadership · AI adoption
Rethinking how marketing gets done.
I’ve spent 25 years leading marketing and communications at BBDO, Leo Burnett and my own boutique advisory firm, through every shift from print to digital, social and search. Now I help founders, agency owners and marketing leaders rethink their workflows, build more capable teams and put AI to work where it makes a real difference.
25 years in Marketing & Communications · Multinational Agencies · Global Clients · Psychology background · English · French · Arabic · North America & Gulf Countries
Who I work with
I work with three kinds of teams. Their questions are different, but the starting point is usually the same: finding where AI genuinely helps.
01 · Startups & founders
Learn to run your marketing with AI
For founders who want the know-how in-house rather than another retainer. We set up the basics and I show you how to keep them going.
02 · Agency owners
Work out where AI belongs in your delivery
What it could mean for your margins and your pricing, and how to bring your people along without losing the craft clients pay for.
03 · In-house teams
Help your team do more of the work that matters
Many teams now have AI tools before they have the habits, rules or training to use them well. That’s the part I help with.
I’ve been through this kind of change many times before
Each shift changed how marketing teams worked, and each time the hard part was the people side. AI is the fourth one I’m working through.
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Shift 1
Traditional to digital
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Shift 2
Broadcast to social
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Shift 3
SEO to GEO
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Now
AI-enabled teams
What Matters
If you’re not visible in AI answers, you don’t exist.
I’m less interested in what AI can replace than in what a capable marketer can do with it. My work is helping the whole team get there, including the people who are less sure about it.
What I Bring
I help organizations see how well their teams, processes and capabilities line up with their business goals. By looking closely at workflows, client expectations and current performance, I find where efficiency and profitability can improve. That includes assessing how ready the organization is for AI, where it can make a real difference, and what a practical path forward looks like. Technology is never the starting point. Business priorities, people and processes come first.
From the blog
I’m writing about what I’m continuously learning: what I’m seeing in marketing teams, and the AI tools I’m trying. I’ll keep it current as things change.
Not sure yet where AI fits in your team?
That’s a good place to start a conversation.
