Notes on marketing, people and AI.
This is where I share what I’m thinking about and the tools I’m trying as marketing teams adapt to AI. I’m filling it in now, and I’ll keep it current as the tools change and as I learn.
Got a question about AI and your team? I’ve got you.
Browse by topic
Start with the question you have right now.
Where to start: what do I need?
How to tell where AI fits in your team’s work before buying tools.
Fixing the process
Steps, roles and approvals reworked so AI saves time across the workflow.
Bringing the team along
Training, coaching and confidence: the people side of using AI at work.
Brand voice & AI
Using AI without losing your brand’s voice or taking on needless risk.
Getting found in AI search
Practical tips for showing up in Google, AI Overviews and AI answers.
Browse the blogs
Everything I’ve written so far, newest first.
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We’ve Been Here Before: What the Digital Shift Taught Me About AI
In 2014 I helped move a 60-person agency team from TV-first to digital-first. The resistance looked a lot like today’s fear of…
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How to Show Up in Google’s AI Overviews: What Google Actually Says
Google’s own guidance on appearing in AI Overviews and AI Mode: what helps, what you can ignore, and how to measure it,…
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How to Measure AI ROI in Marketing (Start With a Baseline)
Measuring AI ROI in marketing starts before the tools arrive. What to baseline, which metrics show real change and how to report…
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A Generative AI Policy for Marketing Teams That Protects the Brand Voice
What a marketing team’s generative AI policy should cover: approved uses, data rules, brand voice, fact-checking, disclosure and review. A practical outline.
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How to Build AI Into a Marketing Team’s Workflow, Approvals Included
AI helps a marketing team when the workflow changes with it. How to rethink steps, roles and approvals so faster drafts don’t…
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What AI Enablement Means for a Marketing Team
AI enablement helps a marketing team use AI with confidence: role-based training, practice on real work, coaching and clear rules. What it…
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Before You Buy Another AI Tool, Map How Your Team Actually Works
An AI readiness assessment for a marketing team starts with the work. What to map, who to involve and the questions that…
