Practical help with AI, sized to your team.
Some teams need a clear picture of where they stand. Others are ready to rework how they operate, or want someone beside them while new habits settle in. We start with a conversation and work out which it is.
01 · Startups & founders
Run your marketing with AI, on your own
You want to understand it well enough to do it yourself. We set up your AI tools around your brand and your goals, then I teach you how to use and update them.
02 · Agency owners
Find where AI belongs in your delivery
I’ve led agency teams and run my own advisory firm, so I know where the hours go. We look at your delivery from brief to report and decide where AI earns its place.
03 · In-house marketing leaders
Help your team do more, and better
Your team has the tools. What’s often missing is the shared way of using them. We build that together, role by role.
What we can work on
Six areas, usually taken one or two at a time. Click any of them to read more.
01 · AI readiness & workflow audit
We map how the work really moves today, from brief and concept through production, approvals, launch and reporting, and find where time, money and quality slip away. You get a prioritized list of where AI belongs in your work, and just as important, where it doesn’t.
02 · Workflow redesign
We rework processes, roles, hand-offs and approval steps around what AI can now take on. Sometimes that means a new role, such as someone who owns AI content operations. The aim is faster turnaround, clearer ownership and less time spent redoing work.
03 · Training & change
Training is built around each role, so people learn the tools that fit the work they actually do. A small group of internal champions keeps it going day to day. The people who are less sure get real support, because they often ask the questions that make new habits stick.
04 · Governance & brand safety
We agree on simple rules: which tools to use, how the brand voice is protected, what gets disclosed, and how privacy and intellectual property are handled. A person reviews the work before it goes out. Clear rules let the team move faster without putting the brand at risk.
05 · Measuring what changed
Before anything changes, we record a starting point: how long work takes, what each piece costs, how much the team produces, the quality, and how people feel about their work. We then track the same measures as the new way of working settles in, so you can see honestly whether the investment is paying back.
06 · Being found in AI search
We shape your content and online presence so your brand is found and cited in AI answers, such as Google’s AI Overviews, ChatGPT and Perplexity, and not only in classic search results. That covers what you publish, how it’s structured, and how clearly your expertise comes through.
How we’d work together
Three simple steps, at a pace that suits your team.
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Step 1
Send me an email
Tell me what you’re trying to figure out. I’ll reply with a few questions, and tell you honestly whether I can help.
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Step 2
A close look
We look closely at how your team works today and where the time goes, then agree on the few changes worth making first.
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Step 3
Put it to work
Setup, role-based training and hands-on support while the new way of working settles in. Then we assess the change.
From the blog
Practical notes on each of the six areas above.
